Monday, March 5, 2012

ARE NEILSEN'S LITTLE MACHINES CHEATING THE YOUNGER VIEWERS?(Weekend)

Byline: Michael Dougan Hearst News and Feature Service

The first group of television viewers to get cheated by A.C. Nielsen's People Meters - those insidious little boxes that tell the ratings company who's watching what on the tube - can be identified by checking out ABC's new Saturday morning lineup. Gone are "Little Wizards," "The Flintstone Kids," "The Care Bears" and "The Pound Puppies" - animated shows aimed at the post-toddler set. In their place are series appealing to somewhat older viewers: "Beany and Cecil," "A Pup Named Scooby Doo," "The New Adventures of Winnie the Pooh" and "Animal Crack-Ups."

"It does sound like the younger audience is going …

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